We recently submitted a comment letter to CIRO on its proposed guidance on OEO accounts (or DIY investing accounts) used by millions of Canadians. Clear and consistent expectations for these services are essential, especially as more investors rely on online tools, screen prompts, and educational content.
In our letter, we:
- Supported clearer expectations to strengthen confidence in DIY investing
- Called for plain-language, timely disclosures tested with retail investors
- Recommended annual reviews of investor tools and greater transparency about how these tools function and their intended purpose
- Backed CIRO’s stance against limited product shelves, conflicts of interest, and practices that steer investors toward costlier or riskier choices
- Raised concerns about gaps in suitability requirements, the use of gaming design features, and the influence of “finfluencers” operating without proper oversight
Why it matters: Stronger guidance promotes fairer communications and greater consistency across platforms, helping investors make more informed, confident decisions.
Read our full comment letter here.