FAIR Canada CEO Speaks at Laval University on DIY Investing and Finfluencers
FAIR Canada CEO Jean-Paul Bureaud recently joined a panel at Laval University alongside Professor Cinthia Duclos, Laval University, Steven Lortie-Desmarais, Lawyer, Legal Affairs Directorate, AMF, and Nancy Pelletier, Senior Legal Advisor, Legal Affairs, National Bank Financial, to discuss self-directed investing (aka DIY investing) and the rise of finfluencers. The conversation covered what it means to be a self-directed investor, the legal framework, and the risks and opportunities of digital investment platforms. Mr. Bureaud shared his insights on investor motivations, risks, and the changing regulatory landscape. The conversation also addressed the unique risks posed by online content creators, or “finfluencers,” the evolving regulatory landscape, and how to meet the challenges expected over the next 15 years.
FAIR Canada is committed to keeping retail investors’ interest front and centre as markets evolve. To learn more about the DIY investor landscape, check out FAIR Canada’s investor survey.

Investor Education Month: Knowledge Is Power
October is Investor Education Month in Canada, and World Investor Week is recognized globally. Canadian investors have access to many free resources to help them spot fraud, use fintech tools wisely, and understand their rights. Take advantage of these tools this month to protect yourself and make informed decisions.
Here are some resources to get started:
- Knowledge is the best investment you can make in your financial future. Know your rights.
- Verify that your investment professional is properly licensed: Are they registered?
- Learn the warning signs of fraud: Spot the red flags of fraud
- If you think you are a victim of fraud, report it: Canadian Anti-Fraud Centre!
- What to know about finfluencers: Finfluencer powers of persuasion
- How to tell if it’s real: Artificial Intelligence and Investment Fraud