{"id":19862,"date":"2026-01-29T10:22:01","date_gmt":"2026-01-29T15:22:01","guid":{"rendered":"https:\/\/faircanadastg.wpengine.com\/?post_type=article&p=19862"},"modified":"2026-01-29T10:28:40","modified_gmt":"2026-01-29T15:28:40","slug":"modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques","status":"publish","type":"article","link":"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/","title":{"rendered":"Modernisation de la surveillance : Directives des ACVM\u00a0et de l\u2019OCRI sur les conseils num\u00e9riques"},"content":{"rendered":"\n

Les ACVM et l\u2019OCRI ont r\u00e9cemment publi\u00e9 de nouvelles directives pour aider les finfluenceurs et les entreprises qui collaborent avec eux \u00e0 comprendre comment la r\u00e9glementation sur les valeurs mobili\u00e8res s’applique au contenu financier en ligne. Ces directives visent \u00e0 clarifier les situations dans lesquelles les publications en ligne peuvent \u00eatre consid\u00e9r\u00e9es comme des conseils, les informations qui doivent \u00eatre divulgu\u00e9es, ainsi que la mani\u00e8re dont les entreprises doivent contr\u00f4ler et g\u00e9rer leurs relations avec les finfluenceurs.<\/p>\n\n\n\n

Nous plaidons depuis longtemps pour une surveillance accrue des promotions sur les r\u00e9seaux sociaux, notamment des recommandations r\u00e9mun\u00e9r\u00e9es de titres et de cryptoactifs. Nous soutenons les ACVM et l\u2019OCRI dans leur volont\u00e9 de fournir des directives claires aux finfluenceurs, aux \u00e9metteurs et aux personnes inscrites pour r\u00e9pondre \u00e0 ces pr\u00e9occupations.<\/p>\n\n\n\n

M\u00eame s\u2019il s\u2019agit d\u2019une \u00e9tape positive, il est n\u00e9cessaire de prendre d\u2019autres mesures. Notre r\u00e9cente lettre de commentaires<\/a> <\/a>pr\u00e9sente plusieurs recommandations, notamment l\u2019obligation des finfluencers qui donnent des conseils de se conformer aux m\u00eames r\u00e8gles d\u2019agr\u00e9ment et de surveillance que les conseillers, ainsi que de limiter les paiements \u00e0 des commissions de recommandation ponctuelles plut\u00f4t qu’\u00e0 une r\u00e9mun\u00e9ration continue, ce qui brouillerait la limite avec les conseils non enregistr\u00e9s.<\/p>\n\n\n\n

Nous encourageons les organismes de r\u00e9glementation \u00e0 poursuivre la surveillance des activit\u00e9s des finfluenceurs et \u00e0 mener des examens cibl\u00e9s assortis de rapports transparents.<\/p>\n\n\n\n

Pourquoi c\u2019est important : Les finfluenceurs travaillent en dehors du cadre r\u00e9glementaire qui r\u00e9git les conseillers financiers agr\u00e9\u00e9s. \u00c0 mesure que de plus en plus d’investisseurs se fient \u00e0 ces finfluenceurs non r\u00e9glement\u00e9s pour obtenir des informations, ils b\u00e9n\u00e9ficient d’un acc\u00e8s plus large au contenu, mais sont confront\u00e9s \u00e0 des risques importants en mati\u00e8re de protection des investisseurs. En l\u2019absence de surveillance, ils sont expos\u00e9s \u00e0 des conseils inappropri\u00e9s, \u00e0 des conflits d’int\u00e9r\u00eats non divulgu\u00e9s ou \u00e0 d’autres pr\u00e9judices potentiels.<\/p>\n\n\n\n

C’est la raison pour laquelle les ACVM et l\u2019OCRI devraient aller au-del\u00e0 des simples recommandations et surveiller activement les activit\u00e9s des finfluenceurs non r\u00e9glement\u00e9s. Cette surveillance est essentielle pour garantir le respect des exigences d’enregistrement et la protection des investisseurs. <\/p>\n","protected":false},"excerpt":{"rendered":"

Les ACVM et l\u2019OCRI ont r\u00e9cemment publi\u00e9 de nouvelles directives pour aider les finfluenceurs et les entreprises qui collaborent avec<\/p>\n","protected":false},"featured_media":19963,"template":"","tags":[],"articles_category":[758],"articles_date":[762],"class_list":["post-19862","article","type-article","status-publish","has-post-thumbnail","hentry","articles_category-evolution-reglementaire","articles_date-janv-2026"],"acf":[],"yoast_head":"\nModernisation de la surveillance : Directives des ACVM\u00a0et de l\u2019OCRI sur les conseils num\u00e9riques - FAIR Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modernisation de la surveillance : Directives des ACVM\u00a0et de l\u2019OCRI sur les conseils num\u00e9riques\" \/>\n<meta property=\"og:description\" content=\"Les ACVM et l\u2019OCRI ont r\u00e9cemment publi\u00e9 de nouvelles directives pour aider les finfluenceurs et les entreprises qui collaborent avec\" \/>\n<meta property=\"og:url\" content=\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/\" \/>\n<meta property=\"og:site_name\" content=\"FAIR Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/FAIR-Canada\/138310399536931\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T15:28:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/faircanada.ca\/wp-content\/uploads\/2026\/01\/Copy-of-Twitter-A-new-look_-same-mission.-_3_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FAIRCanada\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/\",\"url\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/\",\"name\":\"Modernisation de la surveillance : Directives des ACVM\u00a0et de l\u2019OCRI sur les conseils num\u00e9riques - FAIR Canada\",\"isPartOf\":{\"@id\":\"https:\/\/faircanada.ca\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/faircanada.ca\/wp-content\/uploads\/2026\/01\/iStock-1475184970.jpg\",\"datePublished\":\"2026-01-29T15:22:01+00:00\",\"dateModified\":\"2026-01-29T15:28:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/faircanada.ca\/fr\/article\/modernisation-de-la-surveillance-directives-des-acvm-et-de-locri-sur-les-conseils-numeriques\/#primaryimage\",\"url\":\"https:\/\/faircanada.ca\/wp-content\/uploads\/2026\/01\/iStock-1475184970.jpg\",\"contentUrl\":\"https:\/\/faircanada.ca\/wp-content\/uploads\/2026\/01\/iStock-1475184970.jpg\",\"width\":696,\"height\":501,\"caption\":\"Finfluencers - influencers generating content on financial topics on social media networking app platform. 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